"IJTIMOIY REKLAMA" TUSHUNCHASI VAUNING MAZMUN-MOHIYATI

Authors

  • Xaliqulova Musharraf NDPI magistranti Ilmiy rahbar
  • Yugay Yevgeniya NDPI dotsenti, PhD

DOI:

https://doi.org/10.37547/geo-47

Keywords:

advertising, social advertisement, national stereotype

Abstract

This article is devoted to the description of the social advertising and its importance in communication as material for language learning. Moreover, the meaning of the concept of “advertising”, the text of the advertisement and its classification are discussed.

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References

O’zbek tilining izohli lug’ati, 373-374 b

Cook, Guy. 1996 [1992]. The Discourse of Advertising. London: Routledge

Dyer, Gillian. Advertising as communications. London: Routledge, 1995.

http://library.navoiyuni.uz/files/shaxs__shakllanishiga_reklama_tasirining__ijtimoiy_madaniy_jihatlari.pdf

https://cyberleninka.ru/article/n/reklama-va-uning-ijtimoiy-hayot-taraqqiyotiga-ta-siri/viewer

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Published

2023-10-18

How to Cite

Xaliqulova Musharraf, & Yugay Yevgeniya. (2023). "IJTIMOIY REKLAMA" TUSHUNCHASI VAUNING MAZMUN-MOHIYATI. International Scientific and Current Research Conferences, 1(1), 245–247. https://doi.org/10.37547/geo-47

Issue

TEACHING FOREIGN LANGUAGES IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT: BEST PRACTICES, PROBLEMS AND OPPORTUNITIES

Section

Articles

License

Copyright (c) 2023 Xaliqulova Musharraf, Yugay Yevgeniya

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