THE ROLE OF MODERN TRENDS IN THE REBRANDING OF MUSEUMS OF UZBEKISTAN
Keywords:
Design, colors, museumAbstract
This article analyzes issues related to the creation of a museum brand. Also, when creating the museum logo, factual materials related to the symbolism of colors and shapes were taken into account.
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Нишанова К.С. XX – XXI асрларда Ўзбекистон бадиий музейларининг ривожланиш тенденциялари. Санъатшунослик фанлари фалсафа доктори (PhD) дисс. – Тошкент. 2021. – 117 б. (1. Nishanova K.S. Trends in the development of Art Museums of Uzbekistan in the XX – XXI centuries. Doctor of philosophy in arts (PhD) diss. - Tashkent. 2021. – 117 b.)
Перция В. и др. Анатомия бренда 2: Пер с англ. - М.:ООО «И.Д.Вильямс», 2011. - С.38. (2. Perce V. et al. Anatomy of a brand 2: Translated from English. - M.: I.D.Williams LLC, 2011. - p.38.)
Туэмлоу Э. Графический дизайн. Фирменный стиль, новейшие технологии и креативные идеи. М. : Астрель, 2006. 58 с. (Tuemlow E. Graphic design. Corporate identity, the latest technologies and creative ideas. M. : Astrel, 2006. 58 p.)
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