ENVIRONMENTAL PR: A KEY MECHANISM FOR PROMOTING ENVIRONMENTAL CULTURE
Keywords:
Environmental PR, environmental culture, public relationsAbstract
Environmental public relations (PR) plays a pivotal role in fostering environmental awareness, education, and cultural transformation. This article explores the significance of Environmental PR as a mechanism for promoting environmental culture, analyzing its strategies, tools, and impacts. By leveraging effective communication, Environmental PR enhances public understanding and encourages sustainable practices, aligning individual and collective behaviors with ecological priorities.
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References
Cox, R. (2013). Environmental Communication and the Public Sphere. SAGE Publications.
Peattie, K., & Peattie, S. (2009). Social Marketing: A Pathway to Sustainability? European Journal of Marketing, 43(11/12), 1332–1358.
United Nations Environment Programme (UNEP). (2021). Advancing Environmental Sustainability Through Communication. Retrieved from https://www.unep.org
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
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Copyright (c) 2024 Gulyamova Muxtabar Abdujabbarovna

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