ENVIRONMENTAL PR: A KEY MECHANISM FOR PROMOTING ENVIRONMENTAL CULTURE

Authors

  • Gulyamova Muxtabar Abdujabbarovna Senior lecturer at the University of Journalism and Mass Communications of Uzbekistan, Uzbekistan

Keywords:

Environmental PR, environmental culture, public relations

Abstract

Environmental public relations (PR) plays a pivotal role in fostering environmental awareness, education, and cultural transformation. This article explores the significance of Environmental PR as a mechanism for promoting environmental culture, analyzing its strategies, tools, and impacts. By leveraging effective communication, Environmental PR enhances public understanding and encourages sustainable practices, aligning individual and collective behaviors with ecological priorities.

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References

Cox, R. (2013). Environmental Communication and the Public Sphere. SAGE Publications.

Peattie, K., & Peattie, S. (2009). Social Marketing: A Pathway to Sustainability? European Journal of Marketing, 43(11/12), 1332–1358.

United Nations Environment Programme (UNEP). (2021). Advancing Environmental Sustainability Through Communication. Retrieved from https://www.unep.org

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.

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Published

2024-08-30

How to Cite

Gulyamova Muxtabar Abdujabbarovna. (2024). ENVIRONMENTAL PR: A KEY MECHANISM FOR PROMOTING ENVIRONMENTAL CULTURE. International Scientific and Current Research Conferences, 1(01), 279–281. Retrieved from https://www.orientalpublication.com/index.php/iscrc/article/view/1716